But knowing you need good content, and creating that content on a consistent basis, are two different things. And here is something I probably shouldn’t admit – it gets harder the longer you do it.
That’s because while you may be full of ideas of posts and updates to share when you get started, that flow can often slow to a trickle after a few months.
And, given that many of us wear more than one hat, it can also be easy to lose track of your social media strategy when overwhelmed with other responsibilities.
So what can you do to help keep your content strategy on track?
No matter how big or small your business, consider taking time to create an editorial calendar on a monthly basis. As you can see from the example in this post, the calendar doesn’t have to be complicated (I used our agency project management site to create the calendar shown here).
There are several benefits to taking the time to create an editorial calendar, including:
Not limited to just blog posts, an editorial calendar can include planned Facebook postings, Twitter updates and other content.