Search Results: "mike"

  • 04/05/13
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Welcome Mike!

Mike FlynnWe are pleased to welcome Michael P. Flynn of Melrose as marketing assistant/junior strategist.

In this new position, Mike will work with the account management team in areas including client support, project management, and managing and monitoring multiple branded social media accounts, with a special focus on creative strategy.

After earning a bachelor’s degree in marketing from Providence College and achieving United States Professional Tennis Association certification as a teaching professional, Mike joined the staff of Winchester Indoor Lawn and Tennis Center as an instructor and marketing administration assistant. He later also joined the Winchester Swim and Tennis Club, where he advanced from assistant director of tennis to director of tennis, managing staff, conducting clinics, planning and promoting special events, teaching, and coaching, as well as managing marketing and communications responsibilities.

He also served for five seasons as a volunteer for the Saugus High School girls tennis team, assisting the coaches during tryouts and practices.

While enrolled in the Professional Development program at the Bertolon School of Business at Salem State University, Mike co-founded Foreevo LLC and designed and developed the ChargedUp™ Tennis portable glow-in-the-dark tennis kit, raising funds for the project through Indiegogo crowdfunding. The nighttime tennis kit, comprised of rechargeable phosphorescent strips and markers, is now sold online and will be available soon at local tennis clubs.

  • 07/12/13
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Photography tips for the non-photgrapher

Whether for a press release, annual report, or social media update, the reality is photography plays an important part in any communications strategy. And while it would be ideal to have a professional photographer available at all events – both corporate and community-related – most organizations are faced with taking a “DIY” approach to photography.

While a “good” camera can certainly help improve the quality of a picture, high end equipment is no guarantee of high end results. In fact, there are many great examples of amazing photographs taken with an iPhone (and countless terrible pictures taken with a digital SLR).

As our agency’s official amateur photographer, here are a few of my tips for the marketer/manager/employee forced into the same role:

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  • 06/19/13
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Why all the hate for QR codes?

QR code at the MFAWithin many of the marketing/advertising/social media online circles I frequent, I have noticed a common theme when it comes to the subject of QR (Quick Response) codes in advertising. And that theme is – when in doubt, don’t. Or, just don’t, forget the doubt.

It can be easy to forget that these opinions don’t necessarily reflect the opinions of everyone. Because, of course, if they did, we wouldn’t continue to see QR codes in use. In just the last month I have spotted codes at the Museum of Fine Arts, in various magazine and newspaper advertisements, as well as in the Partners Expo Guide at last week’s COCC Client Conference.

Which got me pondering – if QR codes are so terrible, why do we keep using them? Read more

Why we love going behind the scenes

This is one shot of where I work – looking down the hall lets me see everything!

This is a shot of where I work – looking down the hall lets me see everything!

If you visited LinkedIn on Tuesday, you may have noticed the site is giving visitors a peek at the workspaces of well-known business people including Arianna Huffington, Richard Branson and Prime Minister David Cameron.

I love this idea, because like so many others, I love going behind the scenes. (How else do you explain the popularity of shows like “How It’s Made” and “Stuff You Should Know?”)

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