Recently Kristin had the pleasure of participating in a pre-conference panel at the M2Moms Conference in Chicago.

The session, Brands & Blogs: What's Working? What's Next?" was organized by Laura Tomasetti from 360 Public Relations, and included Marcia Hansen, Allstate Insurance Company; Liz Gumbinner, Cool Mom Picks; Beth Blecherman, Silicon Valley Moms Group; Lesley Hettinger, Chevrolet/GM, and Jeannine Harvey, PBS.

Session description:
Without a doubt, one of the hottest topics garnering headlines this year is mom blogs and how brands and bloggers work together.

Join us for a special, pre-conference workshop with a stellar panel of bloggers and brand representatives who have successfully forged relationships with each other and are frequently called upon by media and others for expert insight.

The two-hour workshop will tackle the issue of both brands’ and bloggers’ obligations when working together. Panelists will share case studies, tips and guidelines related to the following:

• Readying Your Brand for a Blogger Campaign
• Setting Goals, Benchmarks & Measurement Criteria
• Identifying Influential Bloggers
• What Bloggers Want from Brands
• Working with Blog Networks
• A Protocol for Engaging in Discussions on Blogs
• Beyond the Blog: Interacting with Bloggers on Twitter
• Integrating Online & Offline Communications

Couldn't make it to Chicago? Click here to listen, or download, the MP3.