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Through SunSpot, the Sundin Associates blog, we will be shining a light on items and issues that are of interest to our clients. So grab your sunscreen, because things are about to get hot in here!

Sundin has been busy supporting United Bank of West Springfield as it prepares for its entrée into Worcester County with the acquisition of Commonwealth National Bank (CNB). Plans for announcing United’s presence in this new marketplace include newspaper advertising, radio and television spots, and billboards – all coming soon.

Bob, Bill and Carol recently joined eight CNB branch managers (soon-to-be United Personal Bankers) for a busy, daylong combination photo and filming session in Shrewsbury. The new TV spots will begin airing in the Worcester market next month, with billboards and other media to follow.


By Sundin Associates    | Monday, November 16, 2009  |   Comments [0]


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