Kristin Sundin Brandt captured top honors in the national Awards for Publications Excellence (APEX) competition with a two-part series of articles written for the American Bankers Association’s Bank Marketing magazine.

The APEX competition is sponsored by Communications Concepts, Inc., publishers of Writing That Works: The Business Communications Report and www.writingthatworks.com, a Web site for business writers and communicators. There were 3,785 award entries overall in this year’s competition, which recognizes excellence in publications work by professional communicators.

Entered by the ABA Bank Marketing magazine in the category of “How-To Series,” Brandt’s articles focus on new media and its future impact on bank marketing. The challenge for banks, she noted, is how — and whether — to leverage new technologies such as blogs, podcasts, video podcasts and viral video, consumer-generated content, digital networks and virtual worlds.

Brandt is a frequent guest speaker on the topic of social media, and has helped a number of Sundin’s financial services clients establish a presence in the new world of Web 2.0. She is also the executive editor and co-host of “Manic Mommies,” a popular weekly podcast for moms (and dads) trying to balance work and family life that has drawn the attention of national sponsors including General Motors, Mead and Microsoft. Additional information is available at ManicMommies.com.

Click below to download the articles:

• New Media Whitepaper - Part 1 (pdf)
  
• New Media Whitepaper - Part 2 (pdf)