2nd Consecutive Banker & Tradesman Win

For the second consecutive year, Sundin Associates was the first choice of readers of Banker & Tradesman and has been named Gold Award Banking - Advertising/Marketing Agency for 2009.

Representatives of the Natick-based agency accepted the Award at a special reception hosted by Banker and Tradesman , a weekly industry publication for banking and real estate professionals, at the Marliave Restaurant in Boston on July 27. Sundin Associates also earned the Gold Award recognition from the publication’s readers in 2008.

Roger Sundin, president, and Kristin Sundin Brandt, vice president, were recently featured on the cover of Banker & Tradesman’s new publication, Massachusetts Family Business. The two were highlighted in an article focused on father-daughter teams and handing over the reins of a family business.

The agency also recently received national recognition for its work. Kristin Brandt captured top honors in the Awards for Publications Excellence (APEX) competition for a two-part series on social media she authored for the Bank Marketing magazine published by the American Bankers Association (ABA) for banking professionals nationwide. 

Kristin Sundin Brandt captured top honors in the national Awards for Publications Excellence (APEX) competition with a two-part series of articles written for the American Bankers Association’s Bank Marketing magazine.

The APEX competition is sponsored by Communications Concepts, Inc., publishers of Writing That Works: The Business Communications Report and www.writingthatworks.com, a Web site for business writers and communicators. There were 3,785 award entries overall in this year’s competition, which recognizes excellence in publications work by professional communicators.

Entered by the ABA Bank Marketing magazine in the category of “How-To Series,” Brandt’s articles focus on new media and its future impact on bank marketing. The challenge for banks, she noted, is how — and whether — to leverage new technologies such as blogs, podcasts, video podcasts and viral video, consumer-generated content, digital networks and virtual worlds.

Brandt is a frequent guest speaker on the topic of social media, and has helped a number of Sundin’s financial services clients establish a presence in the new world of Web 2.0. She is also the executive editor and co-host of “Manic Mommies,” a popular weekly podcast for moms (and dads) trying to balance work and family life that has drawn the attention of national sponsors including General Motors, Mead and Microsoft. Additional information is available at ManicMommies.com.

Click below to download the articles:

• New Media Whitepaper - Part 1 (pdf)
  
• New Media Whitepaper - Part 2 (pdf)
  

Readers of this week's Banker & Tradesman received a copy of the new publication, Massachusetts Family Business. A joint publication of The Warren Group and the Family Business Association, the magazine will provide readers "with a spotlight into certain family businesses, advice from experts, practical guidance, interesting stories about situations to which all family businesses can relate, and much more."

Many of our clients (regular readers of Banker & Tradesman) were surprised to see two familiar faces on the cover of the new publication – our own Roger Sundin and Kristin Brandt, who were profiled in the article "Generation XX: Handing the family business to a daughter's leadership." Speaking with reporter Scott Van Voorhis, Roger and Kristin shared their experiences working together over the past 13 years.

We are honored to be part of this new publication with other father-daughter teams, and well-known family businesses such as Boch Automotive and Bernie & Phil's furniture. And you can be sure we had to get several copies for family members!

Missed the issue? Click here to download (.pdf)
Check out pictures from the photo shoot.