Recently Kristin had the pleasure of participating in a pre-conference panel at the
M2Moms Conference in Chicago.
The session, Brands & Blogs: What's Working? What's Next?" was organized by Laura Tomasetti from
360 Public Relations, and included Marcia Hansen,
Allstate Insurance Company; Liz Gumbinner,
Cool Mom Picks; Beth Blecherman,
Silicon Valley Moms Group; Lesley Hettinger,
Chevrolet/GM, and Jeannine Harvey,
PBS.
Session description:
Without a doubt, one of the hottest topics garnering headlines this
year is mom blogs and how brands and bloggers work together.
Join us
for a special, pre-conference workshop with a stellar panel of bloggers
and brand representatives who have successfully forged relationships
with each other and are frequently called upon by media and others for
expert insight.
The two-hour workshop will tackle the issue of both
brands’ and bloggers’ obligations when working together. Panelists will
share case studies, tips and guidelines related to the following:
• Readying Your Brand for a Blogger Campaign
• Setting Goals, Benchmarks & Measurement Criteria
• Identifying Influential Bloggers
• What Bloggers Want from Brands
• Working with Blog Networks
• A Protocol for Engaging in Discussions on Blogs
• Beyond the Blog: Interacting with Bloggers on Twitter
• Integrating Online & Offline Communications
Couldn't make it to Chicago? Click here to listen, or download, the MP3.