This Spring, Kristin Sundin Brandt will join the faculty at the ABA Bank Marketing School in Atlanta, an intensive program designed to provide bankers with “an in-depth understanding of their strategic role in generating revenue for their organization.”
During the week-long program, students work together to develop “a competitive strategy that incorporates branding and communications, revenue generation planning, product management, risk management, customer experience and sales and service.”
A graduate of the program, Kristin will be instructing students on Content Marketing fundamentals, setting the stage for additional classes on Social Media Marketing and PR/Communications.
An effective content marketing strategy works as an integral part of any marketing/communications strategy to connect your bank with customers, prospects and the community through a variety of channels. You’ll identify the critical components to build a strategy for your bank including establishing goals, identifying the target audience(s), sourcing and distributing the content, and defining success.