Many years ago The Village Bank approached us with a question – could we build a website for the Bank? The question, easily answered today, was difficult because the internet as we know it today was just starting to take shape, and we were just figuring out how to build websites.
Fast forward 17 years and more than a few websites later, and we continue to work with the Bank to leverage their web presence to communicate with, and connect to, customers, neighbors and prospects. Through the years, we’ve seen website design trends come and go – does anyone else remember when bank websites were going to be portals for customers for shopping, weather, & stock tips? – new technologies for accessing accounts introduced, and of course, more competition from non-banks and fintech companies.
Developing the most recent iteration of The Village Bank’s website, our goals were to tell the Bank’s story while meeting the needs of visitors to the site through improved navigation, a responsive design and a robust Customer Care Center. We were also looking to improve the experience for members of the Bank’s team responsible for updating the site by introducing WordPress, a user-friendly Content Management System (CMS).
Following advice from the American Bankers Association (ABA) that banks start incorporating “WCAG 2.0 AA compliance in vendor contracts,” we worked with SiteImprove to audit and monitor the website for potential accessibility issues. We also introduced new accessibility tools, available through WordPress, which allow visitors to control some of the look of the site.
The result is a website that employees and customers have given high praise, and has positioned the Bank for the future.