Our client, Framingham Co-operative Bank, was featured in the November 2011 issue of ABA Bank Marketing as part of the magazine’s “Idea Bank.”
Created by our agency, the featured campaign, Get in Bed with Mike, utilized humor and non-traditional delivery channels (mobile billboards anyone?) and technologies such as Google Voice to increase public awareness of the Bank’s commercial services.
According to Steve Sousa, Senior Vice President at the Bank, “shortly after the campaign started, Mike had already received more than two dozen phone calls that originated as a result of the advertising Additionally, he has literally been recognized almost everywhere he goes in town. . . with a population of nearly 70,000 and over 4,000 businesses in the Framingham market, that kind of visibility is critical for a relatively small community bank like FCB.”
More recently, we worked with Mike on the next iteration of the “Get in Bed with Mike” campaign, complete with video invitation from Mike: