Remember back in July when Facebook, in an attempt to control “fake news” (and respond to critics and stave off new regulations), limited the changes you could make to your posts? (No? Read about it here.)
At the time, the only way to get around the change was to have your account verified by Facebook, something that was limited only to publishers. But there is good news, Facebook has introduced domain verification which makes it easier for businesses to edit links from their own site.
Using the example below – when sharing our post about stock photography, we were unable to change the photo, headline or description (which was particularly painful). Since verifying our domain with Facebook, we have regained the ability to edit the preview, including the description.
Following the instructions provided by Facebook, it took us less than 30 minutes to add our domain to Business Manager and verify our domain using the provided HTML file. According to Facebook, the benefits of domain verification, in addition to restoring editing, is to also protect your brand by preventing the “misuse of your domain and to keep bad actors from spreading misinformation.”
While this is good news for Page owners, keep in mind, this change will not impact links you share from other sites. Those previews will continue to be locked in – which may be just the incentive some need to reduce their reliance on curated content.